Experience / Experiencia

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A dedicated and innovative hotelier with over 20 years of experience in lifestyle and luxury hospitality in Europe, North America, and the Middle East. Adaptable and transformational hands-on leader with a long history in Operations Management and Sales & Marketing. Provides a human and harmonic approach to business environment needs. Dynamic and motivating personality with progressive experience in strategic planning, operational efficiency, developing leaders, and creating goal-oriented teams.

A seasoned consultant across the globe specializing in Branding, Sales & Marketing and Operations Management & Analysis within the boutique and luxury-lifestyle sectors; analyzing trends, opportunities and demand for Hotels, Resorts and Real Estate.  

Hospitality advisory expert- finding the sweet spot between client’s vision, market situation, and operation-financial analysis to optimize the projects’ success.

- Luxury & Lifestyle Hotel Operation 

- Sales  & Marketing for Hotels, Events, Restaurants, Bars..

- Travel & Hospitality Market Trends

- Green Hospitality + Let's work  on a  Greener World  

Raised in a biosphere reserve Island,  driven by her passion for hospitality, people and the nature, has a determination to make the industry more sustainable and green, more fulfilling for guests and associates and the commitment to do it driving bottom-line results. 

L' atelier 111 -  Elevating Hospitality Uniforms with Style & Innovation

 A luxurious boutique hotel situated in Mexico City's upscale Polanco neighborhood, directly overlooking Parque Lincoln. Housed in a meticulously restored 1930s Spanish Revival-style mansion, the hotel offers an intimate atmosphere with 19 uniquely designed suites. Each suite features fine walnut wood floors, custom-designed textiles, and organic cotton robes, complemented by a curated collection of contemporary Mexican artwork. 

This beachfront resort and luxury residential complex is located in the Dominican Republic. With 64 luxurious bedrooms and suites, private ownership rental program, 3 infinity pools and 5 first class venues. Responsible for all aspects of the hotel performance and operation, including guest and team members satisfaction, financial performance, residential owners and investors’ relations. Year-end Intend To Recommend 82.2, number 7 CALA and 93 in Brand Standard Audit.  

 With 314 guest rooms and suites this luxury beach resort is located downtown Playa del Carmen offering a large conference and events facilities, 5 outlets and Spa. Responsible for maintaining a smooth operation, developing and implementing strategies to exceed the needs and expectations of the customers, team members and owners. Record figures in Spa, F&B, ancillaries and upsells revenues. 

  This sophisticated 236 guest rooms hotel has 6 venues, including a Latin American pop-up by Michelin Star chef, Beach Club and signature Spa. 

Beautifully curated daily entertainment offerings position this property as the place to be for hotel guests and locals in Marbella. 

Exceeded 2019 budget and KPIs, guest satisfaction by 0.6 (9.1 on Review Pro and over 93% on mystery guest and brand standards scores. 

Task force post COVID reopening of three properties for operational excellence. 

 Formerly the 1950’s playground of the Hollywood elite, the 38 rooms and suites full service boutique hotel includes a spa, lounge bar, boutique, restaurant and private a pier. 

Promoted and partnered with top TV producers and fashion brands to reposition this flagship property. Re-designed events sales and management, hosting the largest and most profitable events in its history. Exceeded rooms, F&B and events budgeted revenues and GOP 

 Find out more about my experience at Boca Chica here

An ultra luxury beachfront Resort and Luxury Residential set on 400 acres. An extensive culinary offering with 9 venues, 2 golf courses, Tennis Club and Spa.

Developed and executed Marketing & PR plans aligned with the different Sales strategies maximizing media & online exposure in key feeder markets and business segments. Engaged target audience boosting brand and destination awareness partnering with A list celebrities and luxury brands. 

177 rooms and suites, 50 villas and 35 residences.

 With 1230 guest rooms, 34 private villas, 24 conference rooms, Willow Stream Spa, 2 golf courses, 14 venues and ATP tennis facilities Fairmont Acapulco Complex was one of the biggest luxury resort in Latin America. ( Now Mundo Imperial )

-Hosted some of the largests hotel events in Mexico with over 5.000 visitors like the Acapulco Tennis Open, Tropico Music Festival or the Acapulco Car Show. 

-Exceeded 2013 & 2014 budget and KPIs, during uncertain times with a major safety crisis and post hurricane reconstruction. 

-Introducing and implementing innovative ideas - Ipad Check In, destination marketing "Riviera Diamante"  

Hotel Marqués de Riscal | A Luxury Collection  - PR & Sales Manager - Duty Manager

Sheraton Khalidya, Abu Dhabi (UAE)  - Sales Executive

Sheraton Belgravia, London (UK)  - Guest Service Agent 

Sheraton Fuerteventura, Canary Islands (Spain) - PR & Manager on Duty 

From the most avant garde Wine Getaway to Iconic City Hotels, my Starwood journey in hospitality management was one of a kind. I joined the Starwood familiy as PR and Manager on Duty in the Sheraton Fuerteventura Beach Resort in the Canary Islands. 

After a year in paradise I accepted an assignment in the Rooms Division department of the Sheraton Belgravia in London looking to improve my language skills and continue my adventurous life.   

During the GFC the London market situation made me re-consider my plans, I had the opportunity to relocate to the Middle East and be part of  the Sales & Marketing team at Sheraton Khalidya in Abu Dhabi.

After a year in United Arab Emirates I accepted the PR & Sales Manager position at Maruqes de Risacal, a Luxury Collection Hotel.  At this dreamy property I organized the first influencers' group trip in EAME during blackberry times, a Red Bull X fighters show in the middle of the vineyards and a partnership with Bentley that was later selected the  house car of this luxury hotel brand worldwide. 

Awarded top seller -Starwood Sales Blitz (EAME) in 2012.

Hotel opening team: Started as F&B first line staff, promoted to venue supervisor and transferred to Rooms Division department, coordinating reservations, front desk and housekeeping