Experience / Experiencia

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Luxury hospitality executive with over twenty years of international experience leading ultra-luxury hotels,  resorts and lifestyle properties across Europe, Mexico, the Caribbean and the Middle East. Proven  track record driving operational excellence, guest satisfaction, commercial performance and  owner relations for leading brands including Grand Hyatt, The Luxury Collection, Four Seasons, Fairmont and Leading  Hotels of the World. Experienced in luxury repositionings, hotel openings, Food & Beverage concepts, revenue  growth and high-performing team development. 

A global hospitality consultant specializing in boutique and luxury lifestyle hotels, resorts, and real estate. With expertise spanning brand strategy, sales and marketing, and operational excellence, I help identify market opportunities, analyze industry trends, and develop high-performing hospitality concepts.

By aligning a client's vision with market dynamics and operational and financial insights, I create strategies that enhance guest experiences while maximizing long-term commercial success.

Areas of Expertise

• Luxury & Lifestyle Hotel Operations 
• Hospitality Branding, Sales & Marketing 
• Hotels, Restaurants, Bars & Event Concepts 
• Market Research & Hospitality Trend Analysis 
• Hospitality Development & Asset Positioning 
• Sustainable & Green Hospitality Strategies 

Raised on an island within a UNESCO Biosphere Reserve, my passion for hospitality is deeply connected to nature and people. I am committed to creating more sustainable, meaningful, and profitable hospitality experiences—where environmental responsibility and exceptional guest experiences go hand in hand with strong financial performance.

 Casa Polanco, an ultra-luxury boutique hotel that features 19 rooms and suites, highly personalized  service, bespoke guest experiences, refined culinary offerings and a strong focus on art. Casa  Polanco is the only hotel in Mexico City with two Michelin Keys. Responsible for all aspects of the  hotel performance and operation, including guest and team members satisfaction, financial  performance and owners’ relations. 

This luxury beachfront resort and residential community in the Dominican Republic features 64 elegantly appointed guest rooms and suites, a private rental program for residence owners, three infinity pools, and five distinctive dining and lifestyle venues.

Responsible for the overall leadership and performance of the property, including hotel operations, guest satisfaction, team engagement, financial results, and relationships with residential owners and investors.

Key achievements include:

• Achieved a year-end Intent to Recommend (ITR) score of 82.2 
• Ranked #7 within CALA (Caribbean & Latin America) 
• Earned a 93% Brand Standards Audit score 

Successfully balanced the expectations of guests, owners, and investors while driving operational excellence, service quality, and sustainable financial performance

 Managed the 314-room luxury operation, including five F&B outlets, extensive events facilities, and  a destination spa. Successfully navigated the complexities of a COVID-era launch, outperforming  initial budget projections and corporate KPIs despite global travel restrictions. Spearheaded a high impact ancillary revenue strategy that surpassed annual upselling goals by 15% and drove significant  profitability.  

 Oversaw operations for a sophisticated 236-room luxury hotel featuring six high-volume food and beverage venues, a premium Beach Club, and a full-service signature Spa. Amàre Marbella vibrant programming and curated daily entertainment established it as one of Marbella's premier lifestyle destinations for both hotel guests and locals.

Successfully led the opening of Hayaca, the acclaimed Latin American pop-up concept by Michelin-starred Chef Mauricio Giovanini (Messina), further strengthening the hotel's culinary positioning.

Exceeded the 2019 budget, revenue targets, upselling goals, and key performance indicators while increasing guest satisfaction by 0.6 points, achieving a 9.1 ReviewPro score and maintaining over 93% in both Mystery Guest and Brand Standards audits.

Following the COVID-19 pandemic, served as a Task Force Leader supporting the successful reopening of three properties, driving operational excellence, service consistency, and commercial recovery.

 Overseeing a historic, full-service boutique hotel, featuring a luxury spa, lounge bar, restaurant, and  private pier. Directed all facets of the operation, consistently increasing profit and market share  while maintaining peak satisfaction scores for guests and team members. Surpassed the 2017 fiscal  targets and exceeded all annual budget KPIs. 

 Find out more about my experience at Boca Chica here

 Led the Marketing, Communications, Public Relations, and Brand strategy for one of Mexico's premier ultra-luxury beachfront resorts and residential communities. Set across 400 acres, the destination featured 177 guestrooms and suites, 50 luxury villas, 35 private residences, nine restaurants and bars, two Jack Nicklaus Signature golf courses, a world-class spa, and an exclusive Tennis Club.

Developed and executed integrated Marketing, PR, and Brand strategies aligned with commercial objectives, maximizing international media exposure, digital presence, and revenue opportunities across key leisure and luxury travel segments.

Key Achievements

• Developed strategic partnerships with leading luxury brands, international media, and A-list celebrities, significantly increasing global brand visibility and destination awareness.
• Positioned Four Seasons Punta Mita as one of Latin America's leading luxury lifestyle destinations by promoting signature experiences, including the Punta Mita Gourmet & Golf events and other high-profile international events.
• Selected to lead the pilot rebranding initiative for Four Seasons Hotels & Resorts, overseeing the property's new visual identity, website content, photography direction, and brand storytelling, setting the benchmark for future properties.
• Successfully developed and expanded two strategic source markets—Mexico and Europe—through targeted campaigns, partnerships, and media relations, diversifying the resort's international business mix.
• Created integrated marketing campaigns that combined luxury travel, real estate, culinary experiences, golf, wellness, and residential living into a cohesive destination brand, strengthening both resort and residential sales.

One of Latin America's largest luxury integrated resorts, featuring 1,230 guestrooms, 34 private villas, 14 restaurants and bars, 24 meeting and event venues, the renowned Willow Stream Spa, two championship golf courses, and world-class ATP tennis facilities.

As Executive Assistant Manager, I partnered with the Managing Director to oversee all aspects of resort operations, driving financial performance while maintaining Fairmont's luxury service standards. Successfully exceeded budget and key performance indicators in both 2013 and 2014, despite a challenging regional security environment and extensive post-hurricane reconstruction. Championed innovation and destination development initiatives that strengthened the resort's competitive positioning and elevated the guest experience.

Key Achievements

• Exceeded annual budget, GOP, and operational KPIs in consecutive years.
• Led the implementation of iPad Mobile Check-In, significantly enhancing the arrival experience and operational efficiency.
• Played a key role in the development, positioning, and promotion of Riviera Diamante Acapulco as a premier luxury destination through strategic public-private partnerships.
• Developed partnerships with leading brands and stakeholders to increase destination visibility and drive incremental business.
• Supported the launch and promotion of the Trópico Music Festival, positioning the resort as a flagship venue and attracting a new luxury lifestyle audience.
• Oversaw major operational planning during the property's post-hurricane reconstruction, ensuring business continuity and a seamless guest experience throughout the recovery process.

Hotel Marqués de Riscal | A Luxury Collection  - PR & Sales Manager - Duty Manager

Sheraton Khalidya, Abu Dhabi (UAE)  - Sales Executive

Sheraton Belgravia, London (UK)  - Guest Service Agent 

Sheraton Fuerteventura, Canary Islands (Spain) - PR & Manager on Duty 

My eight-year journey with Starwood Hotels & Resorts gave me the opportunity to experience some of the world's most diverse and inspiring destinations—from an avant-garde wine retreat in northern Spain to iconic city hotels in London and Abu Dhabi.

I began my Starwood career at Sheraton Fuerteventura Beach, Golf & Spa Resort in Spain's Canary Islands, where I served as Public Relations and Manager on Duty. After a year in paradise, I accepted an international assignment in the Rooms Division at Sheraton Belgravia in London, eager to strengthen my operational expertise, refine my English, and continue building an international hospitality career.

During the Global Financial Crisis, the changing market conditions in London led me to embrace a new opportunity in the Middle East. I relocated to Abu Dhabi to join the Sales & Marketing team at Sheraton Khalidiya Hotel, where I gained valuable experience in one of the world's fastest-growing luxury hospitality markets.

A year later, I returned to Spain to accept the role of PR & Sales Manager at Marqués de Riscal, a Luxury Collection Hotel—an architectural icon designed by Frank Gehry and one of Europe's most celebrated wine destinations. It was an extraordinary chapter that allowed me to develop highly creative partnerships and pioneering marketing initiatives. Among the highlights were organizing one of the first influencer group experiences across Europe, Africa and the Middle East during the BlackBerry era, producing a Red Bull X-Fighters exhibition in the middle of the vineyards, and creating a partnership with Bentley that later inspired the brand's selection as the official house car for The Luxury Collection hotels worldwide.

In 2012, I was recognized as the Top Seller in the Starwood Sales Blitz (Europe, Africa & Middle East), an achievement that reflected my passion for building relationships, creating memorable experiences, and driving commercial results.

Hotel opening team: Started as F&B first line staff, promoted to venue supervisor and transferred to Rooms Division department, coordinating reservations, front desk and housekeeping